Marfeel's publisher platform gives you the power to optimize every stage of the mobile experience for higher traffic, engagement, and ad revenue.
Marfeel 2018
Readers hate ads, but
publishers need ad dollars.
And while disruptive and flashy ads have the power to boost CPMs, they also have the power to crash readership. So how can publishers grow ad revenue without alienating users? It all comes down to mastering the art of UX.
Publishers need to prioritize their users, improve their ad placements and cut latency — all while delivering quality inventory and boosting competition. It’s easier said than done. In this new publisher’s guide, we’ll explore the most crucial UX tactics for solidifying ad revenue without burning readers.
You’ll learn:
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How to simultaneously optimize for both ad viewability and page-load speed
The best practices for using header bidding to drive competition
A publisher’s guide to ad-supported
UX design
Get 5 tactics to increase ad revenue without burning your readers.