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Facebook Instant Articles (IA) are a mobile publishing format that provide fast-loading articles for distribution in the Facebook app.

Along with your Progressive WebApp, Marfeel establishes the supported feed and configuration to push your articles to Facebook. 

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EFFORTLESSLY OPTIMIZE AND MONETIZE YOUR FACEBOOK INSTANT ARTICLES

Using Marfeel to set up Instant Articles

Supporting the newest and best technologies and providing them to all our customers is something we're committed to. We want to deliver a comprehensive solution with continuous improvements that reinforces brand identity and coherence across all the channels your content is available. 

Using Marfeel to set up your Facebook Instant Articles ensures that your content embodies the same user experience and brand across multiple channels, and provides you with a unified monetization strategy.

Atenea is Marfeel's  knowledge base for partners, publishers, and the public to learn more about what Marfeel is doing and how they're doing it. It is the perfect place to learn more about Facebook Instant Article.

An integral part of your multi-channel distribution strategy

 A multi-channel distribution strategy is key in terms of reader acquisition. To optimize this, Marfeel follows a mixed strategy with lots of partners where articles are first pushed to the web, and a day later, appear on the Instant Article feed. This strategy facilitates customer acquisition without forcing the two platforms to compete and cancel each other out. 

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